Justin Ho, Chief Executive Officer
Justin is the Chief Executive Officer of Singlife Financial Advisers (SFA) responsible for the strategic direction of the firm and driving initiatives to enhance service offerings, accelerate business growth, build strong client trust and expand market presence.
Prior to this role, he was Head of Business Development at Singlife, where he played an instrumental role in opening new channels and driving production for Singlife products.
Justin has over 20 years of experience in the financial services industry, particularly in business and agency development across leading insurance companies in the market.
He holds a Bachelor of Engineering degree from the National University of Singapore.
Joseph Chua, Head of Business Development
Joseph leads the Business Development function at Singlife Financial Advisers (SFA), driving strategic growth initiatives and partnership expansion opportunities.
He has 15 years of experience in the tied agency and bancassurance sectors, driving sales and product design. Prior to joining Singlife, he held senior positions at UOB, DBS and AIA.
Joseph holds a Bachelor of Accountancy degree from Nanyang Technological University.
Anne-Marie Lee, Head of Business Excellence
Anne-Marie leads the Business Excellence function at Singlife Financial Advisers (SFA), where she drives initiatives to strengthen advisory practices, client experience and operational standards.
She brings more than 25 years of experience in the financial services industry, spanning leadership roles in risk management, product development and advisory support. Prior to her current role, she spearheaded the Risk & Compliance function at SFA, overseeing regulatory compliance and risk management.
Anne-Marie is a Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU).
Rueben Lien, Head of Risk & Compliance
Rueben leads the Risk & Compliance function at Singlife Financial Advisers (SFA), with more than a decade of experience in legal, compliance, and market conduct across the financial services industry.
He has held senior roles covering compliance, AML, data protection and market conduct, and was in Singlife’s Market Conduct & Sales Audit team.
Rueben holds a Bachelor of Laws (LLB) (Hons) degree from the University of London, a Master of Science in Finance from University College Dublin, and professional accreditations including Certified Anti-Money Laundering Specialist (CAMS) and IBF Advanced certification in Compliance.
Amit Kohli, Head of Technology
Amit leads the Technology function at Singlife Financial Advisers (SFA), overseeing digital platforms and delivery to support advisers and clients.
He has over 25 years of experience in IT, including 17 years in the financial sector, driving large-scale transformation projects and managing next-generation banking and advisory platforms. Prior to his current role, Amit led the Technology and Delivery functions at PROPEL with Singlife, overseeing the development and management of the shared services platform for financial advisers. He has also held senior roles at DBS Bank and Tech Mahindra.
Amit holds a Bachelor of Science degree in Computer Science from Pune University, India.
Sharon Woo, Head of Training & Competency
Sharon leads the Training & Competency function at Singlife Financial Advisers, bringing more than 25 years of experience in professional education and training management within the financial services industry.
She holds a Master's in Human Resource Management and is an accredited coach with the International Coaching Federation (ICF).
Sharon’s professional credentials include Certified Financial Planner (CFP), Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU). She is also the author of the book Secrets of the Financially Free.