Meet our executive team

Our management team is committed to providing the best for our customers and stakeholders.

Koh Wei Lee, Chief Executive Officer

Wei Lee is the Chief Executive Officer of Singlife Financial Advisers, and brings with him more than 20 years of experience in the Life and General Insurance industry.

He has held a number of senior management positions in insurance companies in Singapore, Hong Kong and Malaysia. Wei Lee has also managed both local and regional insurance operations across Asia, gaining a vast and comprehensive experience in Distribution Management, Marketing and Product Management.

He holds an MBA from the University of Adelaide (Australia) and had taken the Marketing Management Program in Wharton School (University of Pennsylvania). 

Lim Leong Kun, Business Development, Head

Leong Kun leads the Business Development team in SFA and is responsible for driving the organisation’s sales and recruitment performance.

With over a decade of experience in distribution management across wealth management and insurance companies, he holds a successful track record in leading financial advisers towards sustainable productivity and holistic growth.

He also spearheaded the industry’s first fully digital and automated lead generation initiative, allowing consumers to connect to a financial adviser with just a click of a button.

Having spent half of his career years developing new ways to grow the financial advisory business in digitally-enabled financial institutions, he is skilled in taking a customer-first approach. He believes that high-tech and high-touch can co-exist in a distribution environment by leveraging on technological advances to make smarter connections with customers.

Anne-Marie Lee, Head of Risk & Compliance

Anne-Marie leads the Risk Management and Compliance function in Singlife Financial Advisers where she is responsible for ensuring regulatory compliance and managing risk. Prior to this role, she was responsible for providing support to advisers and leaders in the areas of product knowledge, solutions packaging and investment advice.

A seasoned sales professional, she has spent more than 20 years honing her knowledge in regulatory requirements while advising individuals on their financial planning and wealth management needs.

She is a Life and Honour Roll member of the Million Dollar Round Table (MDRT), through which she gives back to the industry as a volunteer, mentor and speaker. Anne-Marie is also a qualified Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU). 

Ishu Gupta, Head of Digital and Data Analytics

Ishu Gupta leads the Digital & Data Analytics function, where she drives digital initiatives. She has more than a decade of experience of working in the banking and insurance sector.

In her previous role, she led the transformation in the insurance space for various distribution channels. She helped the company transform the distribution force with an array of digital initiatives. She was instrumental in understanding the distribution needs and delivering the digital solutions for an overall salesforce of over 5,000 distributors.

Ishu is a qualified change practitioner and has helped companies achieve the KPIs for a number of multi-million dollar digital projects.