About us

Here to protect what matters most to you

What we do

Our customers rely on us for unbiased financial advice every day.

At Singlife Financial Advisers Pte. Ltd, we work with various life and general insurers, and investment/fund providers. This way, we'll be able to provide you with holistic financial solutions to meet your needs.

Our personalised approach comprises evaluating your current financial situation, and understanding your objectives and concerns. Only then do we provide advice and make suitable recommendations that can help turn your financial goals into reality.

Helping our customers achieve financial freedom

To address our customers' ever-changing priorities and ensure they always get the plan that meets their needs, we've partnered with various financial service providers.


No matter what our customers wish to protect, we're here to help. We offer everything from life and health insurance to car, travel, home and personal accident insurance. That includes Integrated Shield Plans and ElderShield plans.

Savings and retirement

Stashing away money for the future is easy, but is it enough to keep up with inflation and meet financial goals? We do the maths and help our customers maximise their savings, just so they can fulfil their dreams.


Investing comes with risk. That's why we offer tailored investment advice that aligns with factors such as our customers' investment expectations, risk tolerance level and portfolio goals.

Legacy planning

We believe that wealth preservation is important and hard work shouldn't go to waste. We're here to help our customers manage and optimise their assets so they can be passed on to future generations.

Our network of financial service providers

Singlife Logo
HSBC Life Logo

Our corporate management team

Our management team is committed to providing the best for our customers and stakeholders.

Koh Wei Lee

Chief Executive Officer

Lim Leong Kun

 Business Development, Head

Anne-Marie Lee

Head of Risk & Compliance

Ishu Gupta

Head of Digital and Data Analytics